Memorable

for technical B2Bs

Freelance graphic & web designer based in Calgary
Luca Yang Li word mark logo
Scientist by training, artist at heart.
Hi, I’m Luca. I work with clients around the world to simplify complex ideas into engaging products.
Illustration
2D Motion Design
Brand Design
Creative Direction
Webflow
Illustration
2D Motion Design
Brand Design
Creative Direction
Webflow
"Luca is not only a super talented designer, but has a rare ability to visually simplify complex topics and make it accessible."
Elliot MacGowan, CEO
AI compute orchestration platform
Services

What can I do for you?

My background in biomedical research and education helps me iterate quickly with technical teams and translate complex ideas into clear visual solutions. From brand systems to scientific animations and website launches, I’ve tackled a wide range of design challenges.

Not sure where to need? We’ll start by exploring your pain points and finding the right design solution to make your product shine.

Webflow
UX/UI Design
2D Animations
Branding
Illustration
Copywriting
Explainer Videos
Storyboarding
Creative Direction
Testimonials

Straight from the sheep's mouth

Luca brought warmth and clarity to every frame. His ability to shift between different visual styles while staying true to the story’s emotional tone was a huge asset to the project.

Cian Nolan
Creative Director, The Booth

I stumbled upon Luca’s work for the Compassion Research Lab, and was thoroughly impressed by the use of illustrated characters to express their scientific work. I knew that I had found a perfect match for makeadent.org, my nonprofit cardiovascular medicine startup. Suffice it to say that I am beyond happy and impressed. Luca has a keen eye for both design and storytelling, and has done a stellar job in giving makeadent.org its new face/identity. It goes without saying that he’s very hardworking and prompt, and is a treat to work with. Cheers to many more years!

Dr. Ankur Kalra
Founder, makeadent.org

Luca is not only a super talented designer, but has a rare ability to visually simplify complex topics like quantum computing and make it accessible using a beautiful design language. I would highly recommend Luca for anything from video production, to website content creation, to being a sounding board for all things design!

Elliot MacGowan
COO, Agnostiq

As a healthcare researcher, Luca was the perfect fit for designing a website that speaks to researchers, healthcare providers and the general public alike. He has a unique mix of creativity and scientific knowledge, combined with a strategic mind and innovative approaches in web design and marketing skills. Finally, he has an knack for distilling a customer’s abstract vision and subject matter into tangible reality in an accurate and aesthetically pleasing way.

Dr. Shane Sinclair
Compassion Research Lab

Luca supported the district with promotional materials to assist in a technology launch for our business units. His creativity, attention to detail and his ability to convert our vision into a reality was truly exceptional. Luca was responsive, attentive and timely, and he delivered on a very short timeline a strong promotional toolkit. We are extremely pleased with the final results and look forward to partnering with Luca again in the future.

Andrea Urquhart
HR Director, Calgary Catholic School District

Luca is a skilled artist and talented design partner who delivers high quality content quickly. He has a large range, contributing everything from high-level planning, animations and video edits, to graphical design and copy writing. Hire him if you can.

Duncan Haldane
CEO, JITX

I've worked with Luca on a variety of slide decks and logo designs for the past two years. It's been a blast! Luca is super responsive, creative, the work is of great quality, and he gets my sense of humor and resulting requirements. He's also a super nice guy :)

Inmar Givoni
Director of Engineering, Uber ATG

Luca did an outstanding job! He was supportive, knowledgeable, creative, and professional from start to finish. He was prompt with email responses, and any feedback was incorporated. Luca took the time to understand what I wanted and transformed it into something modern and professional! Excellent quality of work and easy to work with.

Aidan Dumaisnil
University of Calgary
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Let's create, together.

Who are you?
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Tell me about your project and how I can help!
Thank you! I'll get baaa-ck to you shortly!

In the meantime, here are some resources to help you start thinking about what we can build together.
Getting started
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